Selling in a Tough Market? Smarter Strategies for Homeowners in 2025

by Eric Ravenscroft, CRS

Visual representation of smart home selling strategies in 2025, featuring a model house and cash in hand against a city backdrop—highlighting equity, timing, and financial decisions for Arizona homeowners.

In a recent MarketWatch article, I shared insights into a rising trend in the Arizona real estate market: more and more sellers are pulling their listings rather than reducing prices further.

Just days after the article was published, I began receiving messages from homeowners asking:

“If I don’t want to sell at a discount, what should I do instead?”

The good news? You have options. In fact, the savviest homeowners in Arizona aren’t just avoiding losses—they’re using this market shift to build long-term wealth.

Bridge Loans: Buy First, Sell Later

One of the best tools in today’s environment is the bridge loan—a short-term loan that lets you use the equity in your current home to purchase your next one before selling.

This is ideal for:

  • Avoiding contingent offers

  • Securing your next home without market pressure

  • Moving once instead of twice

  • Unlocking options without rushing a sale

Bridge loans have grown in popularity across Arizona in 2025 as rates have remained elevated and sellers seek more control over their timeline.

🔗 Learn more: How Bridge Loans Can Help You Buy Before You Sell

Renting Out Your Home

Instead of listing at a loss, many homeowners are choosing to rent out their current property and generate income while waiting for a better time to sell.

Here’s why this works:

  • 📈 Cash flow: In markets like Mesa, Scottsdale, and Goodyear, demand for mid- and long-term rentals remains strong.

  • 💰 Tax deductions: From depreciation to maintenance, there are major tax benefits.

  • 🏘️ Preserved equity: Rather than selling below market value, you hold and earn.

  • 🔄 Future flexibility: Sell later, refinance, or keep the home in your investment portfolio.

🔗 Learn more: Benefits of Renting Out Your Home Instead of Selling

Why These Strategies Work Together

Used individually, both strategies are powerful. But together, they create a flexible wealth-building plan.

Here’s the simple formula:

  1. Use a bridge loan to buy your new home.

  2. Rent out your old home instead of selling in a soft market.

  3. Wait for the market to rebound—and either refinance or sell on your terms.

This approach gives you:

  • Immediate freedom to move

  • Monthly income from your former home

  • Protection against timing the market poorly

  • A growing real estate portfolio

Real Examples from Arizona

Case Study 1 – Queen Creek
A family used a bridge loan to purchase a new build in a high-demand community. Rather than selling their original home at a discount, they rented it out for enough to cover the mortgage and property taxes—plus extra monthly income.

Case Study 2 – Goodyear to Surprise
An empty-nester couple downsized to a newer, smaller home but didn’t like current offers on their existing property. They turned it into a mid-term rental and now earn $700/month in positive cash flow while the home continues appreciating.

Arizona Housing Trends in 2025

According to current Phoenix housing market reports, we’re seeing:

  • Increased inventory in areas like Buckeye and Gilbert

  • Price fatigue among buyers

  • Sellers offering fewer concessions but pulling listings instead

This means rushing to sell may no longer be the winning move. Instead, Arizona homeowners are adapting—and unlocking new ways to win.

⏳ The Hidden Cost of Waiting: Why Pricing Strategically Matters

One of the biggest decisions a seller faces in this market is whether to hold firm on price—or make adjustments. But what often gets overlooked is the real cost of letting your home sit for months without movement.

When a property lingers on the market, it’s not just about a number on paper. It's about:

  • 🧾 Ongoing carrying costs—mortgage, taxes, insurance, utilities, and HOA fees

  • 📉 A weakening negotiation position as your listing grows stale

  • 🚫 Delayed plans, whether that’s downsizing, upgrading, relocating, or investing elsewhere

If your original goal was to free up capital, simplify your life, or shift into a new chapter, letting the home linger on the market delays everything.

That’s why in a strong buyer’s market—like what we’re seeing in Phoenix, Goodyear, Mesa, and Surprise—it often makes sense to adjust your price, offer a buyer credit, or include closing cost concessions to move forward.

💡 Sometimes, a small short-term sacrifice creates a bigger long-term win.

A $10K price reduction or $7K concession might help you avoid months of costs and stagnation—allowing you to reinvest in your next move, leverage buyer power on your next purchase, or use a bridge loan or rental strategy if holding still makes sense.

Smart sellers don’t just ask:
“What can I get for my home?”
They ask:
“What is it costing me to wait?”

❓ Frequently Asked Questions (FAQ)

What is a bridge loan and how does it work in Arizona?
A bridge loan uses the equity in your current home to finance a new purchase before your home sells. It’s short-term, interest-only, and typically paid off once your original home closes.

Is now a good time to rent out a home in Arizona?
Yes. Rental demand remains high—especially for well-maintained properties in desirable areas. With fewer buyers qualifying, more people are renting longer-term.

Can I use both strategies at once?
Absolutely. Bridge loans and rental strategies complement each other by allowing you to move forward without selling under pressure.

What if I already bought a home—can I still rent out my old one?
Yes. Even if you didn't use a bridge loan, renting your home could be a smart fallback to recover equity while waiting for better market timing.

📊 Recap: Arizona Seller Strategy Playbook

Strategy

What It Does

Best For

Bridge Loan

Buy before selling, skip contingencies

Homeowners with equity and urgency

Rent It Out

Preserve equity, generate cash flow

Owners with low rates or long-term goals

Combine Both

Total flexibility + income + long-term gain

Smart movers and strategic investors

📥 Want this in a printable guide? Request the “Move Smart in 2025” PDF or send me a message and I’ll send it to you directly.

👋 Let’s Talk Strategy

You don’t have to guess your way through this market.

I offer no-cost strategy calls for Arizona homeowners who want to:

  • Explore bridge loan options

  • Analyze their home’s rental potential

  • Price strategically and avoid common pitfalls

👉 Schedule your free strategy session here!

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Eric Ravenscroft, CRS

About the Author

 

Eric Ravenscroft is a Top 1% REALTOR® across North America and one of Arizona’s most trusted real estate strategists. With 15 years of experience spanning real estate, wealth management, and investment planning, he helps clients make smarter, financially grounded decisions, from new construction and relocations to STR investments, 1031 exchanges, and long-term portfolio strategy.

 

Eric’s expertise has earned him industry recognition, Elite status with Real Broker, and features in major publications including the Wall Street Journal, MarketWatch, MSN, and Morningstar. Clients across the Greater Phoenix Metro rely on his clarity, strategic insight, and results-driven guidance.

 

Ready to make a confident real estate move? Call or text Eric today.

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