Everything you Need to Know about REAL Broker: Revenue Share, Stock Incentives, and Agent Success

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KEEP MORE OF YOUR MONEY WITH REAL BROKER

Thanks to REAL’s innovative cloud brokerage model, agents benefit from some of the industry's lowest caps and fees, allowing you to retain more of your commission with every transaction!

 

Key Benefits:

 

15/85 Splits
$12,000 Annual Cap
No Monthly Fees

The image outlines Real Broker's agent commission plan, emphasizing great splits, low caps, and no monthly fees. The plan includes an 85/15 commission split with a $12K annual cap, after which agents receive a 100% commission. There are no monthly fees, and agents pay a $285 transaction fee or 15% of commission (whichever is less) after the cap. Additional costs include a $249 sign-up fee and a $30 BEOP fee. The brokerage charges a $750 annual fee, taken from the first three transactions each year. Agents can also complete up to three personal transactions annually with a $250 fee per transaction.

REAL BROKER AWARD WINNING TECH

REAL Broker takes pride in offering award-winning technology to its agents. Our advanced tools help streamline your business, generate leads, and save you time and effort.

 

Our Technology Includes:

 

ReZen:

An agent portal and dashboard that provides comprehensive data about your business.


Lofty:

A powerful AI-driven website and CRM for generating and converting more leads.


Agent App:

Access all your business and transaction data right from your smartphone.


REAL Academy:

High-quality training from top agents across the country.


REAL Signature:

Convenient digital signature capabilities for clients, accessible from your desktop or phone.


Workplace:

Connect with REAL's active agent community nationwide.

The image highlights the technology tools offered by Real Broker to help real estate professionals manage deals more efficiently, stay connected, and access support. It features several apps, including Lofty for transaction management, Workplace from Meta for communication and collaboration, and Real’s proprietary app for overseeing transactions and commissions. The mobile app displays details such as total income, commission breakdowns, and active listings, showcasing a user-friendly interface designed to streamline real estate operations and improve overall productivity.

EXPANDING HORIZONS WITH REAL BROKER

Real Broker offers diverse team models to fit agents' unique needs:

 

Real Teams

Collaborative teams with shared resources, providing productivity and support for agents of all experience levels.


Private Label

Allows agents to operate under their own brand while using Real’s infrastructure, ideal for those seeking brand independence.


Expansion Teams

Enables agents to grow across multiple states using Real's national platform, perfect for scaling businesses regionally or nationally.

 

Real Luxury

Tailored for the luxury market, offering exclusive tools, branding, and partnerships to support agents serving high-end clients.


These models empower agents to grow, maintain brand identity, and serve niche markets effectively.

Real Broker offers diverse team models designed to fit agents' unique needs, including Real Teams for collaborative work, Private Label for brand independence, Expansion Teams for multi-state growth, and Real Luxury for the high-end market. This platform empowers agents to maintain brand identity, expand regionally or nationally, and serve niche markets effectively while supporting their business and legacy-building goals.

REAL RETIREMENT

Real is committed to securing your financial future, both throughout your career and into retirement.

 

With the Real Retirement program, agents with at least three years of service can continue receiving monthly revenue share payments in retirement, provided they maintain an active real estate license.

 

Additionally, our Willable Revenue Share program allows agents to designate a beneficiary (subject to program requirements) to receive up to 100% of their revenue share after five years with Real—helping you safeguard your legacy for the future.

Smiling real estate agent with a child on shoulders, symbolizing Real Broker's commitment to secure retirement for agents through the Real Retirement program. The image emphasizes financial stability, legacy building, and community-focused values with the tagline 'Giving agents a more secure future through Real Retirement.

PLAN FOR RETIREMENT WITH REAL

Let's face it, most real estate agents lack a solid retirement plan!

 

At REAL Broker, you have four ways to earn free company stock, helping you build a retirement fund for the future:

 

Capping:

Receive free stock when you fully cap.


Agent Attract:

Earn free stock when an agent you recruit closes their first transaction.


Purchase Plan:

Buy stock directly from your commissions and get additional free stock from REAL.


Elite Agent:

Achieve production milestones and receive $24,000 worth of free stock annually.

The image features the bold statement, "Build Your Future at Real," highlighting the opportunity to secure a better financial future through Real Broker. Joining Real Broker can significantly impact your retirement plan by offering innovative commission structures, low fees, and unique revenue-sharing opportunities. These elements allow agents to grow their income and build long-term wealth, setting the foundation for a more secure retirement. By leveraging the tools, technology, and support Real Broker offers, agents can transform their real estate careers into sustainable, wealth-building ventures that support their retirement goals.

TOP LEVEL TRAINING AT REAL

REAL Broker provides its agents with some of the industry's best training programs!

 

As part-owners of the company, our agents are highly motivated to contribute to the company's success by sharing their top training techniques and secrets with fellow agents.

 

With REAL Academy, you gain instant access to:

 

Over 200 Online Classes:

Comprehensive courses covering various aspects of real estate.


25-30 Live Streams Weekly:

Real-time training sessions to keep you updated and engaged.


Flexible Access:

Learn from your desktop or mobile device anytime, anywhere.


Join REAL Broker and elevate your real estate career with unparalleled training and support!

The image showcases Real Academy, an educational platform offered through Real Broker, featuring over 150 courses and more than 20 live sessions each week. The courses cater to real estate professionals at every stage of their careers, from new agents to seasoned producers, providing tools and knowledge to excel in the industry. The platform highlights resources such as the Real Listing Toolkit, new agent starter series, and success scaling courses. Real Academy aims to empower agents with comprehensive training, continuous learning, and live support to help them thrive in their real estate careers.

ADDITIONAL STREAMS OF INCOME WITH REAL BROKER

In addition to saving you money and providing free stock, REAL Broker offers you an additional stream of income through revenue sharing!

 

Rather than allocating funds to traditional marketing, REAL invests its entire marketing budget in its agents to help grow the company. For every agent you bring into the company, REAL will reward you with up to $4,000 annually in revenue share, for as long as that agent remains with the company.

 

Key Benefits:

 

Cost Savings:

Keep more of your earnings.


Free Stock:

Build equity in your business.


Revenue Share:

Earn up to $4,000 per year for each agent you attract.


Join REAL Broker today and enhance your income potential with our innovative revenue-sharing model!

The image provides an overview of Real Broker's revenue share model, which operates in five tiers. Each tier offers a referral bonus percentage based on Gross Commission Income (GCI) up to an annual cap. The tiers are unlocked based on the number of producing agents you sponsor:  Tier 1: Offers a 5% referral bonus up to an annual cap, unlocked with 1 producing agent, with a maximum earning potential of $4,000 per agent per year. Tier 2: Offers a 4% referral bonus, unlocked with 5 producing agents, with a maximum earning of $3,200 per agent per year. Tier 3: Offers a 3% referral bonus, unlocked with 15 producing agents, with a maximum earning of $2,400 per agent per year. Tier 4: Offers a 2% referral bonus, unlocked with 20 producing agents, with a maximum earning of $1,600 per agent per year. Tier 5: Offers a 1% referral bonus, unlocked with 25 producing agents, with a maximum earning of $800 per agent per year. This tiered structure incentivizes agents to sponsor others while earning passive income as their team grows.

WEALTH PLAN

Discover the power of Real Broker’s Wealth Plan—a unique financial empowerment program designed to help real estate agents build long-term wealth through eight powerful income streams:

 

Commission Income

 

Pre-Cap Stock Purchase Plan (SPP) + Bonus

 

Stock Award for Capping, Post-Cap SPP + Bonus

 

Elite Agent Production Award

 

Elite Agent Cultural Award

 

Revenue Share Income

 

Stock Award for Attracting Agents

 

With features that let you customize your earnings plan, track progress, and unlock equity incentives, Real Broker’s Wealth Plan provides a comprehensive path to financial freedom. 

Real Broker Wealth Plan Earnings Graph: A comprehensive financial projection tool highlighting an impressive 5-year earning potential of $2,484,821. This chart visualizes diverse income streams with 8 distinct revenue pathways. It shows a goal completion rate of 248.48% with no missed opportunities, illustrating Real Broker's commitment to maximizing agent wealth-building and financial success.

REAL WALLET

Unlock the power of instant earnings and smart spending with Real Wallet and the Real Debit Card, exclusively for Real Broker agents.

 

Immediate Access to Earnings
Access your commissions instantly—no waiting for traditional bank processing. Real Wallet gives you control of your funds when you need them.


Earn Rewards on Purchases
Every purchase with the Real Debit Card earns points. Use these points to reduce brokerage fees, transaction costs, and potentially cover all commission splits and fees annually. As you accumulate points, you also unlock an additional revenue stream, maximizing the financial benefits of partnering with Real Broker.


Customizable Commission Splits
Allocate your earnings across multiple accounts with preset percentages, making budgeting and financial planning easier.


Extra Revenue Opportunities
Reach rewards thresholds and unlock additional income streams, maximizing the financial benefits of partnering with Real Broker.

 

Experience financial freedom and simplicity with Real Wallet and the Real Debit Card. Spend smart, earn rewards, and keep more of what you earn.

Real Wallet Business Debit Card on laptop, highlighting convenience of using the Real Wallet debit card for everyday purchases. 'Spend Smart' with Real Broker's innovative debit card, featuring rewards and financial perks for agents.
 

Calculate Your Total Cost with Real Broker

 
   
               
   
               
   
               
   
               
 
 
Note: This calculator is based on REAL Broker’s fees found in this 2024 slide deck and should only be used as an estimate. This is not an official REAL Broker cost calculator. This calculator also does not factor in the caping stock award, the agent attraction stock award or the Stock Purchase Plan awards. This calculator is counting the $24,000 in Elite Agent stock award as “cash equivalent” and calculating that it will take 21 transactions after capping to receive this award. You should note that team leaders can receive this award with fewer transactions and you can also receive the Elite Agent Award by earning $500,000 in GCI during your caping year. If you are a team member with a $6,000 or $4,000 a year cap, your transaction fee will also drop to the Elite Agent Transaction Fee amount when the team leader hits Elite Agent.

WAYS TO BUILD WEALTH WITH REAL BROKER

INDUSTRY LEADING SPLITS

Our platform offers an 85%/15% commission split with a $12,000 cap. No monthly fees. With our industry-leading splits, you’re putting more money in your pocket!

PRE- CAP STOCK PURCHASE PLAN AND BONUS

No matter your career stage, at Real, agents can invest up to 5% of their commission in company stock before capping. The company rewards this with a 10% bonus at the end of the year.

CAPPING STOCK AWARD

We believe high production targets build stronger, more productive agents, helping our company thrive. When you hit your $12,000 cap, Real rewards you with 150 company shares.

ELITE AGENT PRODUCTION AWARD

At Real, high performers earn $16,000 in company stock and enjoy over 50% reduced transaction fees until their next anniversary date.

POST-CAP STOCK PURCHASE PLAN AND BONUS

Our model lets you earn more by selling more. After capping, you can invest up to 10% of your commission in company stock, and Real rewards you with a 20% bonus at the end of your anniversary year.

ELITE AGENT CULTURAL AWARD

Elite Agents at Real can give back by teaching monthly at our Real Academy. In return, you'll earn an additional $8,000 in company RSUs with a 3-year vesting schedule.

ATTRACTING STOCK AWARD

We encourage Real agents to recruit top producers. When your recruit closes their first qualified deal, you earn 75 units of company restricted stock.

REVENUE SHARE

At Real, we prioritize agents with our revenue share model, offering the highest payouts in the initial tier. Bring strong producers on board and benefit directly from their success.

REAL TITLE

Real Title's Joint Venture lets agents invest in the business and earn profit-sharing income as it grows.

REAL MORTGAGE

As a Real agent, you can become a licensed loan officer with One Real Mortgage and earn income by closing loans.

REAL WALLET

Real Wallet is an innovative financial platform designed to streamline agents’ financial management with real-time earnings access and comprehensive insights. Each purchase earns rewards that can offset annual brokerage fees in addition to unlocking revenue share opportunities.

REAL CREDIT LINE

The Real Credit Line offers Canadian agents a seamless financing solution designed to support their growth, with fast access to funds based on real estate earnings.

Real Broker Revenue Share Calculator

REAL Rev. Share Agents To Unlock Agent Count Total Rev Share
Totals 0 $0

Projected Revenue Growth (5 Years)

Select the % you expect your downline to grow each year.
For reference, REAL Broker itself has grown an average of 113% a year for the past 3 years.

Note: This chart assumes all 5 tiers are unlocked for projection purposes.

Notes: This calculator is not an official REAL Broker product and should only be used as an estimate. These numbers are based on the rev share payouts shown in this 2024 REAL slide deck. The three caps amount are to help calculate projected rev share for solo agents, team members or mega team members. This calculator shows the projected yearly revenue share assuming all agents cap at the company. If a number is showing greyed out this is because you have not unlocked the benefits of that tier yet. You do this by having a certain number of producing agents in your tier 1. A producing agent is an agent who has earned at least $3,000 in commissions in the previous 6 months.

LEARN MORE ABOUT REAL BROKER

Eric Ravenscroft, CRS

TEAM LEAD | REAL ESTATE STRATEGIST | REALTOR® | License ID: SA691304000

+1(805) 815-5695 | eric@theravenscroftgroup.com

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