Struggling to Sell? Proven Real Estate Strategies to Get Your Home Sold Fast and for Top Dollar

In today's competitive real estate market, many homes—both in the Phoenix Metro and across the country—are sitting unsold for longer periods. If your home is stuck on the market, simply being listed on the MLS may not be enough. The reality is that selling a property takes more than just placing it online.

Some sellers work with agents who focus heavily on listings, but agents who specialize in working with buyers often have a unique advantage. These agents understand what buyers want and know how to position a property to catch their attention. Recently, many sellers have voiced concerns about their agents not doing enough to promote their properties beyond the basics. This highlights the importance of a comprehensive approach to marketing your home.

So, how do you ensure your home gets the attention it deserves? Here's a breakdown of what your real estate agent should be doing to give your property maximum exposure and attract the right buyers.

1. Collaborating with Partner Agents

One of the most powerful tools an agent can use is their network of partner agents. A strong real estate agent should share your listing with a broad network of agents, both nationally and internationally. This significantly increases the number of eyes on your property, opening up the possibility of finding a buyer much faster. Your home’s sale shouldn’t rely solely on local efforts—partner agents can make a big difference.

2. Brokerage-Wide Promotion

Your agent should also take advantage of the reach provided by their brokerage. Many brokerages have thousands of agents who post listings across multiple agent websites. This ensures your property gains exposure far beyond the local MLS. With your home appearing on a variety of platforms, you’re maximizing its chances of being noticed by the right buyer.

3. Paid Social Media Advertising

Many agents rely on organic (unpaid) social media posts to promote listings, but these often go unnoticed by the broader audience. A smart agent invests in targeted, paid social media advertising to make sure your home is seen by potential buyers. Paid social media campaigns allow for increased engagement and more views, which are crucial in generating serious interest in your home.

4. Direct Postcards to Interested Buyers

A strong marketing approach includes direct outreach to potential buyers. Agents should send out targeted postcards to individuals who have been actively searching for properties in your area. This personalized approach helps ensure that your listing is brought to the attention of serious buyers who are already in the market.

5. Investor Analysis & Rental Reports

For homes with investment potential, your agent should be offering detailed rental reports and investment analysis. By showing the property’s potential as a rental or investment, your home can appeal to a broader audience, including investors. This kind of detailed analysis adds value and increases your chances of finding the right buyer.

6. Video Marketing and SEO-Boosted Listings

In today’s digital age, video marketing is crucial. Your agent should be creating professional videos of your property and posting them on platforms like YouTube. Additionally, integrating these videos into blog posts and ensuring the content is optimized for search engines (SEO) helps make your listing more discoverable online. Search engines favor multimedia content, so the more engaging and varied your property’s online presence, the higher it will rank in search results.

7. Knowledge of Nearby Builders

Your agent should have a deep understanding of nearby builders and their offerings. Knowing your competition is crucial for positioning your property correctly in the market. Too often, agents neglect to consider what new homes are offering in the area. An agent who knows the market can help you price and market your property in a way that makes it more appealing to potential buyers.

8. Targeting Key Buyers

Lastly, your agent should focus on targeting key buyer groups. This includes local employers, individuals relocating to the area, and investors from out-of-state markets. By specifically targeting these groups, your agent ensures that your property is being marketed to buyers who are likely to be interested and ready to make an offer.

The Power of Comprehensive Marketing

Homes that incorporate video marketing receive 403% more inquiries than those that rely solely on photos. Additionally, listings that use targeted social media ads sell 32% faster than those using unpaid organic posts alone.

Is Your Agent Putting Your Home First?

I challenge you to drive around your neighborhood and see how many agents have their faces plastered on listing signs and marketing materials—they’re promoting themselves, not your property. An agent's priority should always be selling your home, not building their brand.

Ready to Get Started?

If your home has been sitting on the market, and you're not seeing these strategies from your agent, it may be time for a new approach. I apply all these principles—straight from my marketing guidelines—to every client, ensuring maximum exposure for each property. Additionally, I work with partners across the country who share the same commitment to excellence.

Schedule a complimentary call today to explore all your options and discover how these strategies can help sell your home faster and for the best possible price.